Recently, I was reading through the list of Coca-Cola’s slogans from 1886 to 2021 and found that they’re not just catchy phrases. They’re strategic communications in action. You can see the slogans here: https://lnkd.in/eY4SzCtw From “You Can’t Beat the Real Thing” to “Taste the Feeling” and “Real Magic”, each slogan reflects a shift in how the company wants to be […]
For the uninitiated: Not all communication is strategic. 🎯 While all forms of communication aim to inform, entertain, or persuade, strategic communication is rooted in purpose, audience insight, and long-term impact. It’s not just about “sending a message”—it’s about moving people to action in a way that aligns with broader goals. That’s one of the […]
Recently, I’ve spent most of my time investigating strategic communications and public health campaigns targeting ethnic minority communities. My findings have been enlightening. Pursuing health equity is not a lost cause. The health Inequality gap we see today can be bridged, but we need to have the WILL first. As they say, “When there is […]
I love policy because it’s one of the vital instruments to make the change we want to see in the world happen. But a policy without the right communication strategy is like building a bridge no one knows how to cross. As a communications professional who has worked across diverse sectors, I’ve seen first-hand how […]
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