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Latest Case Study
Explore how and where we have helped our clients amplify their messages.
The Challenge
A regional health authority faced mounting public criticism following a delayed response to a disease outbreak. Media coverage was intensely negative, public trust had eroded, and staff morale was at an all-time low. The authority needed to rebuild credibility while managing ongoing health risks and preparing for potential future crises.
Our Approach
Francis & Frameworks conducted a rapid communication audit and stakeholder mapping exercise, identifying key trust influencers and message gaps. We developed a three-phase recovery strategy: immediate crisis stabilization, transparent accountability messaging, and long-term trust rebuilding. Our team delivered crisis communication training to senior leadership and established new protocols for real-time public updates during health emergencies.
The Impact
Within three months, negative media coverage decreased by 65%, and public confidence surveys showed a 40% improvement in trust ratings. The authority successfully managed two subsequent health incidents using our frameworks, receiving commendation from both media and community leaders. The communication protocols we established are now being adopted by three other regional health authorities.
Case Study 1
Crisis Communication Recovery for Regional Health Authority
The Challenge
A West African Ministry of Trade struggled to engage its diaspora community in supporting national economic development initiatives. Previous outreach efforts had been fragmented and culturally misaligned, resulting in low participation in investment programs and limited diaspora business partnerships. The ministry needed a comprehensive strategy to build meaningful connections with diaspora entrepreneurs and investors.
Our Approach
Francis & Frameworks conducted extensive diaspora community mapping across three key countries, identifying influential networks and communication preferences. We developed culturally resonant messaging frameworks that emphasized shared prosperity and national pride while addressing diaspora concerns about transparency and investment security. Our team created a multi-channel engagement strategy including targeted digital campaigns, community leader partnerships, and policy briefings tailored to diaspora business interests.
The Impact
Diaspora investment inquiries increased by 180% within six months, and the ministry successfully launched partnerships with four major diaspora business associations. Our narrative framework helped secure $2.3 million in new diaspora-led investments and established regular policy dialogue sessions that continue to strengthen government-diaspora relations. The model is now being replicated by two other government departments.
Diaspora Engagement Strategy for West African Trade Ministry
Case Study 2
key objectives
Structured storytelling
We focus on clear, engaging narratives that resonate with your audience, making complex information accessible and impactful.
Trust and clarity
Our strategies are built to foster confidence, ensuring that your stakeholders see your commitment to transparency and reliability.
Crisis Communications
We prioritize transparent dialogue with stakeholders during crises. Our tailored messaging helps navigate through challenging times, ensuring that every voice is heard and every concern is addressed.
Engagement with Diaspora
Connecting with the diaspora community is vital. We implement strategies that foster collaboration, enhancing their involvement in decision-making and strengthening ties back home.
Strategic Planning
Our approach encompasses comprehensive planning. We work closely with clients to define objectives, outline steps, and create measurable milestones to ensure the success of each initiative.
What Our Clients Say
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