For the uninitiated: Not all communication is strategic. 🎯 While all forms of communication aim to inform, entertain, or persuade, strategic communication is rooted in purpose, audience insight, and long-term impact. It’s not just about “sending a message”—it’s about moving people to action in a way that aligns with broader goals. That’s one of the […]
Recently, I’ve spent most of my time investigating strategic communications and public health campaigns targeting ethnic minority communities. My findings have been enlightening. Pursuing health equity is not a lost cause. The health Inequality gap we see today can be bridged, but we need to have the WILL first. As they say, “When there is […]
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